Unfortunately I cannot recall where I found this, but it was contributed to William Hunt:
1. Be talented.
2. Be smart. Think. Don’t be a jerk. Be engaging. If you are determined enough you can meet anyone at least once. Take the situation seriously; don’t blow it. Take stock of yourself. Is the work fully realized and are you ready to approach museums or dealers?
3. Be focused. Be single minded. Be ambitious. Think in terms of the long haul and the full arc of your career.
4. Be clear. Be able to articulate what you are doing, not so much why are you are doing it but literally what it is. Rehearse what you are going to say. Keep impeccable records about your work.
5. Be ready. Have prints, have disks, have a resume, have business cards. Don’t tell me, ‘they’re at home’ or that you are ‘still working on them.’ Give me something to remember you by. Send a thank-you note, even consider mailing it.
6. Be full. Have a life. Teach. Get commissions, commercial work, stock, whatever. Get money, make love, be happy. It will inform the work positively.
7. Be active. Be your own primary dealer. Take responsibility for museum and magazine drop-offs. Approach collectors yourself. Develop a mailing list. Market yourself. Send postcards. Donate prints to charity auctions. Go to openings. Make friends with your contemporaries. Use them. Always ask to be referred. Publish or get published. Get patrons, mentors, advisers. Use them. Bear in mind that if you set your mind to it, you can meet anyone … once. It’s that second meeting that proves difficult. When you do meet that person, be prepared.
8. Be receptive. Take notes. Bring a pencil and paper to appointments. Do your homework. Know what sort of work galleries show before you approach them. Go look. Say hello, but be sensitive to a dealer’s time demands (unless you’re buying something). Have a sense of what’s out there.
9. Be merciless with yourself. Edit, edit, edit. Edit, edit, edit. Take out anything marginal. Make me hungry to see more of your work.
10. Be patient. Please.
– William Hunt